Packages
STARTER PACKAGE EXAMPLE · C$250

Northside Barbers

Exactly what the C$250 Starter package delivers: one page for a Toronto barbershop with prices, photos, hours and a working callback form.

Type
Barbershop landing page
Scope
One page · services & prices · gallery · callback form
Role
Design and development
Stack
Astro · CSS · minimal JS
Status
Package example with a live demo
Northside Barbers hero with a dark brick interior, a brass and bone headline, and Book a visit and Call buttons.
THE PROBLEMWHY IT EXISTS

Answer the questions before the phone rings.

Someone searching for a barber on their phone wants to know three things: what it costs, whether the shop is any good and when they can come in. A neighbourhood shop rarely needs more than one page to answer that, but the page has to load quickly on mobile data, feel like the shop and make the next step a single tap. Northside Barbers shows how the Starter package handles that job, and deliberately nothing beyond it.

VISUAL SYSTEMDESIGN DIRECTION

Shop light after dark.

The palette comes from the interior photography: charcoal walls, warm bone text and a brass accent like the pendant lamps. Big Shoulders Display gives headings and prices the confidence of a painted price board, while Barlow keeps descriptions, hours and the form easy to read. Dotted price leaders, a single accent colour and real photos keep the page distinctive without leaning on template decoration.

Charcoal #161513
Smoke #201E1B
Bone #F3ECE0
Brass #D6A54B
THE SOLUTION04 KEY DECISIONS

Key decisions in Northside Barbers

01

The Starter package, as sold

One page with five sections, responsive for phones, tablets and desktop, a working contact form, basic SEO and launch setup: the same list as the C$250 Starter package, with one revision round and the owner supplying text and photos. No booking system, CMS or extra pages were added to make the example look bigger than the offer.

02

Prices before questions

Seven services with CAD prices and durations read like the board on the wall, so a visitor can choose before calling. The hours table highlights today in Toronto time, and six photos open in an accessible lightbox.

03

One tap to call or get there

Book a visit and Call sit on the first screen. On phones a fixed bar keeps Call and Directions within reach while scrolling, and a lightweight static map opens Google Maps instead of loading a map widget.

04

Fast, findable and honest

The standalone build scores 100 in all four mobile Lighthouse categories, with no layout shift and about 200 KB on first load. The page ships a title, description, share image and HairSalon structured data. The callback form validates inline, shows success only after Formspree accepts the request, and says plainly that demo requests reach the developer.

USER JOURNEYHOW IT WORKS

From a search on the street to a call back.

Each section answers one question a first-time customer has, in the order they usually ask it.

  1. 01

    Arrive

    The first screen shows the shop, where it is and two ways to act: book a visit or call.

  2. 02

    Compare

    Scan services, prices and durations, then open the gallery to see recent cuts and shaves.

  3. 03

    Check

    Read what regulars say and see whether the shop is open today.

  4. 04

    Reach out

    Call, get directions, or leave a name, number and preferred time for a callback.

SCREENSHOTSIN PRACTICE

Screenshots of Northside Barbers

Northside Barbers desktop first screen with the shop interior, headline, Book a visit and Call buttons and key facts.
Who, where and how to book on the first screen
Northside Barbers on a phone, with the headline, large action buttons and a fixed Call and Directions bar.
Call and Directions always in reach on phones
Services and prices list with seven services, CAD prices, dotted leaders and durations.
Prices and durations at a glance
Callback form showing an inline phone number error, a selected service and call time, the demo note and a static map.
Inline validation and a clear demo note
LIVE DEMOINTERACTIVE

Try it in your browser.

or open it in a new tab ↗

Fictional barbershop. Callback requests are sent to the portfolio developer, not a barber, and nobody will call back.

What this demo does not include

Northside Barbers is a fictional business created for this portfolio. The address is a street corner rather than a storefront, the phone number is in the reserved 555-01xx range, and the three reviews are written samples labelled as such. Callback requests really are delivered via Formspree, but to the portfolio developer: no barber receives them and nobody will call back. There is no online booking, availability or payment, which are outside the Starter package. Photos are Unsplash images credited in the project’s CREDITS file, and the map is a static OpenStreetMap image.

UNDER THE HOODTECH

How it is built.

  • Astro 7 static output, one page, no UI framework
  • Plain CSS with self-hosted OFL fonts and metric-matched fallbacks
  • About 3 KB of JavaScript: lightbox, form validation, today’s hours
  • Responsive AVIF/WebP images from the Astro image pipeline
  • Native <dialog> lightbox with keyboard paging and focus return
  • Formspree delivery with pending, accepted and retryable error states
  • Meta and Open Graph tags plus HairSalon JSON-LD
  • Mobile Lighthouse 100 in all four categories (standalone build)

Want a website like this for your business?

Tell me what you need and get a fixed quote, with no obligation.

Get a fixed quote
THE PACKAGEStarter landing page C$250 · fixed scope